Email is still one of the best ways to stay in front of your customers. But writing every email from scratch takes time—and time is something most small business owners don’t have. That’s why automation matters. When you automate the right emails, you stay consistent without doing the same task over and over.

The goal of email automation isn’t to sound robotic. It’s to stay connected. You want your emails to feel like they came from you, even if they were sent by your system. That’s why choosing the right emails to automate makes such a big difference.

The first email to automate is your welcome email. This goes out as soon as someone joins your list, fills out your form, or downloads something from your site. It’s your chance to say hello, introduce yourself, and let them know what to expect. Keep it simple. Say thank you. Let them know how often you’ll write. If there’s something they should do next—like book a call or follow you on social—include that too.

The second is a follow-up email. Let’s say someone inquires but doesn’t respond. Instead of chasing them down manually, send a helpful reminder. You can include a short message, a quick answer to a common question, or even a success story from a past client. The goal is to keep the door open without pressure.

The third email is a confirmation email. If someone schedules a call, makes a purchase, or signs up for a service, your system should automatically send a confirmation. This helps build trust. It shows you’re organized. It also gives you a chance to restate the details—like time, location, or what happens next. A smooth confirmation makes people feel taken care of.

The fourth is a feedback or review request. After you’ve worked with someone or completed a sale, send an email asking how things went. You can link to a review site or include a simple form. People often forget to leave reviews unless they’re asked. A kind, well-timed request can make all the difference—and gives you content you can reuse in future marketing.

The fifth email is a re-engagement email. Over time, some people stop opening your emails. That’s normal. But you can invite them back. Send a message saying you miss them. Offer something helpful—like a new resource, a discount, or a quick tip. This keeps your list healthy and gives your old leads a chance to reconnect.

All of these emails can be built inside DallowryFlow. You write them once. Your system sends them at the right time. And because they’re built into your workflows, you don’t have to remember who needs what. It’s already taken care of.

Good emails are short, clear, and kind. They feel personal—even when they’re automated. When done right, your emails help people feel seen, supported, and ready to take the next step.

If you’re not sure where to start, just pick one of the emails above and build it this week. Watch how it saves you time—and keeps your business moving.

Want to automate your most important emails without losing your voice? DallowryFlow makes it easy to stay in touch, follow up, and grow your business without burning out.