Content creation doesn’t have to be chaos.
What if we told you one client strategy session turned into a full month of ready-to-go social media content—without hiring a copywriter, spending hours brainstorming, or touching Canva at 2AM?

At Dallowry, we believe in repurposing with purpose. Let’s walk through how we transformed a simple video call into 30+ strategic, on-brand posts using automation and AI—so our client could stay focused on growth, not guessing what to post.

Step 1: Record the Meeting—Casual but Intentional

We don’t require scripts, studios, or fancy lights. Just hit record.
During a client onboarding session, we captured natural conversation, real-time problem solving, and clear expressions of expertise. That raw content became the gold mine.

Key Tip: Most business owners don’t realize how much value they share in everyday conversations. You’re already saying what your audience needs to hear—you just need to capture it.

Step 2: Transcribe It and Let AI Do the Heavy Lifting

We ran the video through our transcription tool and dropped it into our content engine. From there, we highlighted questions, answers, and insights that would resonate with the client’s audience.

Using AI, we turned those highlights into:

• Educational captions

• Informational carousel scripts

• Engaging stories and tips

• Short-form video captions

• Blog intros and call-to-actions

Step 3: Schedule It Across 18 Platforms in Minutes

With built-in scheduling tools (plus our favorite repurposing integrations), we took 2–3 posts per day and spread them out across platforms like:

• Instagram

• Facebook

• LinkedIn

• Google My Business

• TikTok

• YouTube Shorts

• Twitter

• Pinterest
  …and even community spaces and newsletters.

We customized each post for the platform—no generic, one-size-fits-all approach.

Step 4: Automate the Evergreen Posts

While most of the content was fresh and timely, we tagged a few pieces as evergreen.
Those were set to automatically repost every few weeks, giving them a second life without any extra effort.

Bonus: When people miss the first post (and they will), they’re more likely to catch the second or third time around.

Step 5: Use the Time Saved to Work on the Business

With 30+ days of content already done, the client had space again.
They used it to finish a client proposal, fix a backend workflow, and—maybe most importantly—take a breather without feeling behind.

Why This Matters

Most small business owners get stuck in the cycle of:
👉 "I need to post."
👉 "But I don’t know what to say."
👉 "So I don’t post."
👉 "Now I feel behind."

We break that cycle by building content systems based on your actual expertise—not some cookie-cutter calendar.
And we turn those systems into growth tools—not time drains.

You Already Have the Content. Let Us Help You Use It.

You’re already talking to clients, answering questions, and teaching your team. Let’s turn that into content that markets for you—even when you're off the clock.

👉 Ready to repurpose your next meeting into a content machine?
Start here: https://dallowryflow.io